28 november 2017
Collaboration with influencer Pernille Teisbæk & Net-a-Porter
BY MALENE BIRGER ANNOUNCE COLLABORATION WITH INFLUENCER PERNILLE TEISBAEK & NET-A-PORTER CAPSULE COLLECTION FOR PRE-SPRING 2018
Copenhagen-based fashion house, By Malene Birger has collaborated with Danish influencer Pernille Teisbaek for Pre-Spring 2018. As the face of the season, Pernille has also styled the four key campaign images, bringing her inimitable sense of style and appreciation of Scandinavian design to the collection.
In addition, Pernille has designed a 10-piece capsule collection based on some of By Malene Birger’s iconic silhouettes, to be sold exclusively at Net-a-Porter. Involved in every stage of the design process, the capsule epitomizes the easy, yet discernably sophisticated aesthetic which Pernille has become internationally recognized for. Author of Dress Scandinavian: Style Your Life and Wardrobe the Danish Way, co-founder of influencer agency Social Zoo, editorial stylist, and street street style star with over half a million Instagram followers, Pernille is one of Denmark’s most prolific exports and has a long history of support of the brand.
Explaining her collaboration, Pernille says,“I’ve chosen to develop on my favorite styles from By Malene Birger’s existing classic silhouettes with a focus on a more minimalist and timeless feel and a playful twist of contrasts between the feminine and the masculine. For example, I’ve styled broad-shouldered mannish suiting with a feminine camisole, or an oversized shirt styled with a silk pencil skirt.”
The 10-piece capsule offers a complete wardrobe for the beginning of the new season covering outerwear to after-dark. Masculine tailoring is given a bold check treatment, while the perfect striped cotton shirt and silk balloon sleeve blouse slots seamlessly into any discerning closet. Luxurious materials including cashmere and silk combine with pure simplicity of design, offering the ultimate building blocks for successful style. In addition to her interpretation of the collection, Pernille has also put together a blueprint for its styling. “I love to combine different materials in a tonal look, like a chunky cashmere knit with a light silk slip dress— the two combined create a comfortable and elegant look, which can be elevated with high heels,” she explains.
Elsewhere she suggests reconsidering tailoring for occasionwear, “Masculine suiting is a striking alternative to the ubiquitous party dress,”” she says, “and by adding a beautiful lace bra underneath, high heels and statement earrings, you create a very sexy evening look.” Other evening option include the combination of silk seperates, “The beautiful silk chemise with matching skirt in soft cream tone, works perfectly with red lips, nails and high heels for a spring evening.” Wearable, interchangeable and flawlessly timeless, the capsule perfectly projects Pernille’s less-is-more attitude to style and design.
For more information, please contact Brand & PR Manager Lotte Skovgaard Nielsen, firstname.lastname@example.org
Pernille Teisbaek for By Malene Birger at Net-a-Porter collection launches end of January 2018.
31 august 2017
By Malene Birger x Støt Brysterne
The fight against breast cancer is an issue for all women and the By Malene Birger team stands beside all the strong, powerful women dealing with breast cancer #keepbelieving.
This September, By Malene Birger has collaborated with breast cancer charity Støt Brysterne to create a T-shirt in support of women fighting the disease. All profits from the sale of each T-shirt will be donated to the charity, underlining By Malene Birger’s passionate support for the cause. With a largely female team, this issue is inevitably close to the hearts of many By Malene Birger employees and is one which has affected countless of our friends and families. The aim of the collaboration is to support both breast cancer sufferers and their relatives by helping to fund the magnificent outreach work co-ordinated by Støt Brysterne.
The key message promoted by the T-shirt is that both as individuals and as a community we must #keepbelieving and collectively do everything we can to support women going through breast cancer diagnosis and treatment. Dealing with the illness is a long and often drawn-out process with endless challenges to women’s everyday life, families and sense of confidence. But if we stand together and do what we can to bring breast cancer into focus, we can foster hope amongst afflicted families.
To further spread the word, By Malene Birger has enlisted the support of some of the brand’s most loyal ambassadors to help promote the campaign. Each of these 18 Danish influencers will act as the faces of this campaign, sharing the #keepbelieving message of hope to their individual audiences and posting an image of themselves wearing the T-shirt on social media this 1st September to kick start the campaign.
“There is no question that women are more powerful when they stand together,” explains Rina Hansen, Marketing & Omnichannel Director. “By Malene Birger believes that the collective efforts of our team, our amazing customers, our community of inspiring Danish influencers and of course the incredible work of Støt Brysterne, offers an expression of how Danes are working together to help fight breast cancer. We have no choice but to draw the subject into focus, simply because it affects too many of us to ignore. We hope to inspire a sense of togetherness in this fight. Cancer sufferers and their families are not in it alone. The message is crystal clear: #keepbelieving.”
- Rina Hansen, Marketing & Omnichannel Director
To share the message, both customers and influencer are encouraged to share an image of their T-shirt on social media using #keepbelieving #BMBxStøtBrysterne.By Malene Birger x Støt Brysterne
T-shirt, 249 DKK with 124 DKK donation to Støt Brysterne.
Available from 1st September at bymalenebirger.com, all Danish BMB retail stores and Støt Brysterne’s online sales channels.