LINK TO PREFERRED FIBRES PDF
To ensure we’re consistently becoming more responsible, we’ve developed our Preferred Materials List which classifies our fibres from better to best, to those we will eventually phase out as they don’t meet our internal standards of responsibility.
Marked in bold are fibres that we are currently using, others we may use in time or we are planning to use. This list will constantly change as we move towards becoming a more responsible brand.
A = Fibres that are certified, recycled, fast renewing and/or biodegradable – as well as responsible man-made innovations.
B = Fibres that are certified or traceable and the better fibre choices of today – in respect of animal rights and environmental impact.
C = Traditional, conventional fibres where better alternative options are available in the market.
D = Fibers we aim to urgently phase out if we haven’t already due to high process chemical usage, water usage, and lack of control over animal welfare.