Press release
Creative Director Mathilde Torp Mader present her debut collection for By Malene Birger for fall-winter 2018
31 Januar 2018

Today newly hired creative director, Mathilde Torp Mader, presented her first collection for international premium womenswear label By Malene Birger at Copenhagen Fashion Week. The Danish label, currently sold in 42 countries worldwide, debuted a new direction for fall-winter 2018 at Den Grå Hal in Freetown Christiania–an autonomous district of Copenhagen renowned as haven for artists and creatives.

The collection which includes a capsule of ‘See Now, Buy Now’ styles on sale from tomorrow at www.bymalenebirger.com, was unveiled through film projection. Presented on a 25m long screen, the fall-winter 2018 film, directed by Danish photographer and filmmaker Casper Sejersen, explores the looks in a series of different acts and tableaux. Each of the looks were showcased by models Maggie Maurer, Juliane Gruner and Asta Fjeldhagen.

For fall-winterinter 2018, the concept of the working wardrobe is realized in a relevant and thought-provoking way. Inspirations were taken from iconic 1960s ski wear and 1930s evening gowns to create an unexpected juxtaposition and a striking design formula. Panelling and quilting were discernible in a black sleeveless coat dissected with chocolate brown chevron stripes, echoing the construction of vintage skiwear; a graphic paneled sheepskin coat, complete with matching neck snood, cut right to the neck against the bitter cold. Also taken from skiwear is the sense of practicality, with each piece offering a utilitarian combination of sophistication and purpose.

A genteel elegance can also be seen in the dusty shades of snakeskin, reminiscent of 1930s handbags and dancing shoes. Elsewhere, the palette explores bold colours and eye-catching prints with more muted shades of black, navy and camel to compose a wearable, yet still distinct colour story.

Outerwear continues to be a mainstay for the label with quilted all-weather styles to silk drop waist jackets developing the options for the day to night wardrobe.

“I wanted to get a feel of the house and the team in place already and together we explored what a By Malene Birger wardrobe should entail. We kept coming back to the coats and playing with the different materials. A coat says so much about the woman: how she carries herself and what she would like it to do for her on that specific day,” Torp Mader explains.

For the new season, the house’s signature flower print was also completely reworked to complement the new attitude with a three-dimensional effect created by playing with colours and reducing the scale.

“The aim was to respect the heritage of the house, but also to create something which felt contemporary,” Torp Mader says.

Totes, which were worn in combinations of small crossbody and huge oversize travel styles, are available in rich classic tones, as well as pink and orange colourways which express a sense of playfulness.

For questions please contact Brand & PR Manager Lotte Skovgaard Nielsen, losn@bymalenebirger.com.

Production notes :
Creative Director: Mathilde Torp Mader • Stylist: Mattias Karlsson • Photography/ Direction: Casper Sejersen
Models: Maggie Maurer, Juliane Gruner, Asta Fjeldhagen • Jewellery: Kindly provided by Georg Jensen
Venue: Den Grå Hal, Freetown Christiania