BY MALENE BIRGER ANNOUNCE COLLABORATION WITH INFLUENCER PERNILLE TEISBAEK & NET-A-PORTER CAPSULE COLLECTION FOR PRE-SPRING 2018
Copenhagen-based fashion house, By Malene Birger has collaborated with Danish influencer Pernille Teisbaek for Pre-Spring 2018. As the face of the season, Pernille has also styled the four key campaign images, bringing her inimitable sense of style and appreciation of Scandinavian design to the collection.
In addition, Pernille has designed a 10-piece capsule collection based on some of By Malene Birger’s iconic silhouettes, to be sold exclusively at Net-a-Porter. Involved in every stage of the design process, the capsule epitomizes the easy, yet discernably sophisticated aesthetic which Pernille has become internationally recognized for. Author of Dress Scandinavian: Style Your Life and Wardrobe the Danish Way, co-founder of influencer agency Social Zoo, editorial stylist, and street street style star with over half a million Instagram followers, Pernille is one of Denmark’s most prolific exports and has a long history of support of the brand.
Explaining her collaboration, Pernille says,“I’ve chosen to develop on my favorite styles from By Malene Birger’s existing classic silhouettes with a focus on a more minimalist and timeless feel and a playful twist of contrasts between the feminine and the masculine. For example, I’ve styled broad-shouldered mannish suiting with a feminine camisole, or an oversized shirt styled with a silk pencil skirt.”
The 10-piece capsule offers a complete wardrobe for the beginning of the new season covering outerwear to after-dark. Masculine tailoring is given a bold check treatment, while the perfect striped cotton shirt and silk balloon sleeve blouse slots seamlessly into any discerning closet. Luxurious materials including cashmere and silk combine with pure simplicity of design, offering the ultimate building blocks for successful style. In addition to her interpretation of the collection, Pernille has also put together a blueprint for its styling. “I love to combine different materials in a tonal look, like a chunky cashmere knit with a light silk slip dress— the two combined create a comfortable and elegant look, which can be elevated with high heels,” she explains.
Elsewhere she suggests reconsidering tailoring for occasionwear, “Masculine suiting is a striking alternative to the ubiquitous party dress,”” she says, “and by adding a beautiful lace bra underneath, high heels and statement earrings, you create a very sexy evening look.” Other evening option include the combination of silk seperates, “The beautiful silk chemise with matching skirt in soft cream tone, works perfectly with red lips, nails and high heels for a spring evening.” Wearable, interchangeable and flawlessly timeless, the capsule perfectly projects Pernille’s less-is-more attitude to style and design.
For more information, please contact Brand & PR Manager Lotte Skovgaard Nielsen, firstname.lastname@example.org
Pernille Teisbaek for By Malene Birger at Net-a-Porter collection launches end of January 2018.