Press release
Spring-summer 2019 show - the Lush Lady Collection
11 August 2018

To make Mathilde Torp Mader’s first show for By Malene Birger one to remember, we made a statement from the moment invitees arrived. For spring-summer 2019, the space - an old railway station in the heart of Copenhagen - was transformed. See huge multi-coloured sails throughout, bringing a breeze - not to mention a sculptural elegance - to a downtown favourite.

The sails were designed to reflect the colour scheme of the collection - with mid-century shades including limoncello yellow, blush and terra cotta coming together. This palette was mirrored in the clothes. Inspiration came from the buildings in Drop City, a Colorado community built in the sixties, where creatives lived in brightly coloured domes, which then faded with sunlight.

Spring-summer 2019 is a collection that celebrates women everywhere - and empowers them with modern clothes that bring joy. It makes sense, then, that our show featured models who embody this independent spirit. Danish girls with international profiles dominated our casting - see Nina Marker, Alberte Mortensen, Mathilde Henning and Sarah Dahl. These are young women who look great in our clothes but always bring personality to the catwalk.

Our front row was just as eye-catching. Influencers attending were diverse and international - from local girl Pernille Teisbæk to French girl Loulou De Saison, Italian Erika Boldrin and Taiwanese Tiffany Hsu. Our VIPs, meanwhile, ranged from up-and-coming singers including Kwamie Liv and Chinah’s Fine Glinvad to established artist Anne Linnet. Actors Ellen Hillingsø and Stranger Things star Linnea Berthelsen sat alongside author Suzanne Brøgger. Every talent, specialism, style - and lifestyle - is welcome, and celebrated, in the By Malene Birger world.

All guests watching our show took a little of it home with them. They were gifted a PVC tote in the spring-summer 2019 print, with flowers from Bike & Bloom inside. Our florist partners for the show, Bike & Bloom are a social enterprise based in Copenhagen. Working with refugee women, they learn how to create bouquets and then sell them at flower bikes around the city.

For questions please contact Brand & PR Manager Lotte Skovgaard Nielsen, losn@bymalenebirger.com

Production notes :
Creative Director: Mathilde Torp Mader • Stylist: Mattias Karlsson • Hair: Less is More, key artist Cim Mahony
Makeup: MAC, key artist Marie Thomsen • Jewellery: Caralarga • Florist: Bike & Bloom