Our design

When it comes to responsible design, Maja Dixdotter, Head of Design, aims high: ‘when we begin a new season, we first reach for sustainable fabrics. For us, it’s second nature. Continuity is also extremely important for us in design, so when we find a reliable material, we continue to work with the fibre for future collections.

  • Our organic cotton is grown without harmful pesticides and fertilizers, leaving the soil, air, and water free from contamination that could cause harm to both people, animals, and the environment.

  • Our recycled polyester is made from plastic waste and can be recycled again. The process of turning the waste into recycled polyester uses less water, less energy, and has a significantly lower carbon footprint, compared to conventional polyester.

  • Our Lyocell is made with eucalyptus wood pulp derived from responsibly managed forests. Produced in a closed-loop system, the water and solvent used is recycled, which means minimal waste and low emissions.

  • We support sustainable leather manufacturing through the Leather Working Group.