OUR STORY

The story of By Malene Birger began in Copenhagen 15 years ago, when our founder Malene Birger set about creating clothes for a modern woman who loved fashion but valued style above all. The brand soon became key to the Danish fashion scene, appearing at Copenhagen Fashion Week from 2004, with the first flagship store opening in 2006.

With Birger stepping down from design in 2014, other designers who combine aesthetics with real life concerns have been at the helm. Since 2017, By Malene Birger has been designed by Mathilde Torp Mader. A new look —one of intelligent but joyful chic— is now in the frame.

The brand is now sold in over 1,000 stores across 42 countries.

Creative Director Mathilde Torp Mader

Our Creative Director Mathilde Torp Mader was born in Copenhagen in 1979. She studied fashion in London, completing a Masters at Central Saint Martins in 2006. Mathilde then went on to work at Kim Jones and Mulberry in London, Marni in Milan and Sonia Rykiel in Paris.

She joined By Malene Birger in 2017, and this is her first position as Creative Director. Mathilde currently lives in East London, and divides her time between our design studio there and our HQ in Copenhagen.

Mathilde aims to bring Scandinavian design principles —those that marry functionality with aesthetics —to the rest of the world through By Malene Birger. Her clothes are joyful but ultimately wearable —and they are always inclusive, across lifestyles, age groups and time zones.

Every year, she creates four collections of designs to live in.

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The By Malene Birger House
The By Malene Birger headquarters is situated in an 18th century mansion in Copenhagen’s historic Frederiksberg. The expansive 2,000-square-metre space is home to our universe. It includes the atelier, showroom and management offices, with views overlooking our gardens. Beautifully furnished and adorned with a collection of artwork, this inspiring location showcases the artistry and attention to detail so key to our brand.
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