• 31 January 2018


    By Malene Birger Darlings

    Today newly hired creative director, Mathilde Torp Mader, presented her first collection for international premium womenswear label By Malene Birger at Copenhagen Fashion Week. The Danish label, currently sold in 42 countries worldwide, debuted a new direction for Fall Winter 2018 at Den Grå Hal in Freetown Christiania–an autonomous district of Copenhagen renowned as haven for artists and creatives.

    The collection which includes a capsule of ‘See Now, Buy Now’ styles on sale from tomorrow at, was unveiled through film projection. Presented on a 25m long screen, the Fall Winter 2018 film, directed by Danish photographer and filmmaker Casper Sejersen, explores the looks in a series of different acts and tableaux. Each of the looks were showcased by models Maggie Maurer, Juliane Gruner and Asta Fjeldhagen.

    For Fall Winter 2018, the concept of the working wardrobe is realized in a relevant and thought-provoking way. Inspirations were taken from iconic 1960s ski wear and 1930s evening gowns to create an unexpected juxtaposition and a striking design formula. Panelling and quilting were discernible in a black sleeveless coat dissected with chocolate brown chevron stripes, echoing the construction of vintage skiwear; a graphic paneled sheepskin coat, complete with matching neck snood, cut right to the neck against the bitter cold. Also taken from skiwear is the sense of practicality, with each piece offering a utilitarian combination of sophistication and purpose.

    A genteel elegance can also be seen in the dusty shades of snakeskin, reminiscent of 1930s handbags and dancing shoes. Elsewhere, the palette explores bold colours and eye-catching prints with more muted shades of black, navy and camel to compose a wearable, yet still distinct colour story.

    Outerwear continues to be a mainstay for the label with quilted all-weather styles to silk drop waist jackets developing the options for the day to night wardrobe.

    “I wanted to get a feel of the house and the team in place already and together we explored what a By Malene Birger wardrobe should entail. We kept coming back to the coats and playing with the different materials. A coat says so much about the woman: how she carries herself and what she would like it to do for her on that specific day,”
    Torp Mader explains.

    For the new season, the house’s signature flower print was also completely reworked to complement the new attitude with a three-dimensional effect created by playing with colours and reducing the scale.

    “The aim was to respect the heritage of the house, but also to create something which felt contemporary,”
    Torp Mader says.

    Totes, which were worn in combinations of small crossbody and huge oversize travel styles, are available in rich classic tones, as well as pink and orange colourways which express a sense of playfulness.

    For questions please contact Brand & PR Manager Lotte Skovgaard Nielsen,

    Production notes :
    Creative Director: Mathilde Torp Mader • Stylist: Mattias Karlsson • Photography/ Direction: Casper Sejersen
    Models: Maggie Maurer, Juliane Gruner, Asta Fjeldhagen • Jewellery: Kindly provided by Georg Jensen
    Venue: Den Grå Hal, Freetown Christiania

  • 15 January 2018

    By Malene Birger reveals Spring Summer 2018 campaign directed by newly hired Creative Director, Mathilde Torp Mader.

    By Malene Birger Darlings

    Inspired by the energy and vibrancy of Sao Paulo, By Malene Birger's Spring Summer 2018 campaign images, shot by Danish photographer Casper Sejersen, capture the spirit of heady summer nights and the sensuality of the feminine form. Sejersen, known for his ambiguous and unsettlingly beautiful imagery, regularly shoots for style bibles including Dazed & Confused and Self Service. The official photographer for Lars von Trier’s Nymphomaniac triptych and a TV director in his own right, his vision of the By Malene Birger woman is both sophisticated and powerful, urban and romantic; her style is tousled and elegant, yet never tries too hard.

    Modelled by Maggie Maurer, an angular and esoteric beauty who has shot with some of fashion's biggest names including Mert & Marcus and Edward Enninful, the new season imagery has a tight, editorial focus and directional appeal. Originally from New York state and now based in London, Maggie not only walks for the most forward-thinking catwalk shows, but she's also regularly featured in boundary shifting stories for titles including DANSK, Numero & W magazine.

    To further spread the word, By Malene Birger has enlisted the support of some of the brand’s most loyal ambassadors to help promote the campaign. Each of these 18 Danish influencers will act as the faces of this campaign, sharing the #keepbelieving message of hope to their individual audiences and posting an image of themselves wearing the T-shirt on social media this 1st September to kick start the campaign.

    “Maggie was the perfect choice for this campaign because her aesthetic mirrors the inspirations behind the new collection. Sao Paulo is a city of contrasts, where brutalist architecture co-exists with Latin femininity. The Brazilian metropolis borders the jungle and is so multi-faceted—just like all women’s lives. It may seem initially overwhelming, but ultimately it’s a place of beautiful and thought-provoking combinations.”
    Creative Director, Mathilde Torp Mader

    From an utilitarian khaki blouse embellished with the house's signature crystal embroidery to boldly graphic, yet floaty dresses, the contrasts are discernible throughout the collection. There's also the sense of constant movement and modernity to the images, reflecting the realities of the By Malene Birger customer's dynamic life; designed to be worn every day, these pieces inject a sense of relevance without ever constraining her need for freedom.

    For questions please contact Brand & PR Manager Lotte Skovgaard Nielsen,

  • 28 November 2017

    Collaboration with influencer Pernille Teisbæk & Net-a-Porter

    By Malene Birger Darlings

    Copenhagen-based fashion house, By Malene Birger has collaborated with Danish influencer Pernille Teisbaek for Pre-Spring 2018. As the face of the season, Pernille has also styled the four key campaign images, bringing her inimitable sense of style and appreciation of Scandinavian design to the collection.

    In addition, Pernille has designed a 10-piece capsule collection based on some of By Malene Birger’s iconic silhouettes, to be sold exclusively at Net-a-Porter. Involved in every stage of the design process, the capsule epitomizes the easy, yet discernably sophisticated aesthetic which Pernille has become internationally recognized for. Author of Dress Scandinavian: Style Your Life and Wardrobe the Danish Way, co-founder of influencer agency Social Zoo, editorial stylist, and street street style star with over half a million Instagram followers, Pernille is one of Denmark’s most prolific exports and has a long history of support of the brand.

    Explaining her collaboration, Pernille says,“I’ve chosen to develop on my favorite styles from By Malene Birger’s existing classic silhouettes with a focus on a more minimalist and timeless feel and a playful twist of contrasts between the feminine and the masculine. For example, I’ve styled broad-shouldered mannish suiting with a feminine camisole, or an oversized shirt styled with a silk pencil skirt.”

    The 10-piece capsule offers a complete wardrobe for the beginning of the new season covering outerwear to after-dark. Masculine tailoring is given a bold check treatment, while the perfect striped cotton shirt and silk balloon sleeve blouse slots seamlessly into any discerning closet. Luxurious materials including cashmere and silk combine with pure simplicity of design, offering the ultimate building blocks for successful style. In addition to her interpretation of the collection, Pernille has also put together a blueprint for its styling. “I love to combine different materials in a tonal look, like a chunky cashmere knit with a light silk slip dress— the two combined create a comfortable and elegant look, which can be elevated with high heels,” she explains.

    Elsewhere she suggests reconsidering tailoring for occasionwear, “Masculine suiting is a striking alternative to the ubiquitous party dress,”” she says, “and by adding a beautiful lace bra underneath, high heels and statement earrings, you create a very sexy evening look.” Other evening option include the combination of silk seperates, “The beautiful silk chemise with matching skirt in soft cream tone, works perfectly with red lips, nails and high heels for a spring evening.” Wearable, interchangeable and flawlessly timeless, the capsule perfectly projects Pernille’s less-is-more attitude to style and design.

    For more information, please contact Brand & PR Manager Lotte Skovgaard Nielsen,

    Editors Notes:
    Pernille Teisbaek for By Malene Birger at Net-a-Porter collection launches end of January 2018.

  • 31 August 2017

    By Malene Birger x Støt Brysterne

    By Malene Birger Darlings
    The fight against breast cancer is an issue for all women and the By Malene Birger team stands beside all the strong, powerful women dealing with breast cancer #keepbelieving.

    This September, By Malene Birger has collaborated with breast cancer charity Støt Brysterne to create a T-shirt in support of women fighting the disease. All profits from the sale of each T-shirt will be donated to the charity, underlining By Malene Birger’s passionate support for the cause. With a largely female team, this issue is inevitably close to the hearts of many By Malene Birger employees and is one which has affected countless of our friends and families. The aim of the collaboration is to support both breast cancer sufferers and their relatives by helping to fund the magnificent outreach work co-ordinated by Støt Brysterne.

    The key message promoted by the T-shirt is that both as individuals and as a community we must #keepbelieving and collectively do everything we can to support women going through breast cancer diagnosis and treatment. Dealing with the illness is a long and often drawn-out process with endless challenges to women’s everyday life, families and sense of confidence. But if we stand together and do what we can to bring breast cancer into focus, we can foster hope amongst afflicted families.

    To further spread the word, By Malene Birger has enlisted the support of some of the brand’s most loyal ambassadors to help promote the campaign. Each of these 18 Danish influencers will act as the faces of this campaign, sharing the #keepbelieving message of hope to their individual audiences and posting an image of themselves wearing the T-shirt on social media this 1st September to kick start the campaign.

    “There is no question that women are more powerful when they stand together,” explains Rina Hansen, Marketing & Omnichannel Director. “By Malene Birger believes that the collective efforts of our team, our amazing customers, our community of inspiring Danish influencers and of course the incredible work of Støt Brysterne, offers an expression of how Danes are working together to help fight breast cancer. We have no choice but to draw the subject into focus, simply because it affects too many of us to ignore. We hope to inspire a sense of togetherness in this fight. Cancer sufferers and their families are not in it alone. The message is crystal clear: #keepbelieving.”
    - Rina Hansen, Marketing & Omnichannel Director

    To share the message, both customers and influencer are encouraged to share an image of their T-shirt on social media using #keepbelieving #BMBxStøtBrysterne.

    By Malene Birger x Støt Brysterne

    T-shirt, 249 DKK with 124 DKK donation to Støt Brysterne.
    Available from 1st September at, all Danish BMB retail stores and Støt Brysterne’s online sales channels.

    For more information, please contact Lulu Henckel, or +45 60 60 31 21