The crisp confines of the Modernist masterpiece Maison La Roche in Paris form the perfect foil to the rich minimalism of the Pre-Spring 2024 collection. 

“I was thinking about classic ‘ladylike’ style for Pre-Spring 2024. I envisaged an older woman who has found her signatures – her favourite lipstick, her daily routine – and refined her look, with some eccentric details in the mix. As always, it’s about clothes that help women feel their best,” says creative director Maja Dixdotter.