'Wild is the Wind': the spring-summer 2020 runway show
Spring-summer 2020 is all about glamorous summer. It celebrates endless sunshine, balmy nights and refreshing sea water. Our runway show 'Wild is the Wind' builds on that carefree summer with a spirit of fearless freedom.
The collection
By Malene Birger’s spring-summer 2020 collection is modern and polished, drawing inspiration from photographs of icons caught on the beach or in town: Lee Radziwill on the tennis cour, Lauren Bacall in summer suiting and Nina Simone in her crochet dresses, as well as the colourful summer dressing of the 60s. It captures the essence of summer: joy, warmth and a wonderful sense of abundance. With a nod to the relaxed bohemian style Scandinavians are famous for, the collection includes luxurious yet unpretentious fabrics like linen, quilted cotton, perforated suede and sumptuous silks.
A bright, raw and industrial backdrop was the perfect contrast to the styles from 'Wild is the Wind'. The concept of this show is flowing, free, and fearless; just like the spirit of By Malene Birger.
Behind the scenes
Take a peek at what it looks like before showtime at 'Wild is the Wind'.
Our guests
We can't get enough of the street style from this season's guests! Check out some of our favourite looks, captured by Søren Jepsen.
Love it on the runway? Rent it now!
Selected spring-summer 2020 runway styles are now available on Rent the Look.
Currently only available in Denmark
Runway-inspired pop-up in Copenhagen
A limited-edition selection of dresses and bags was available during CPHFW at our 'Wild is the Wind' pop-up shop at Gallery Alvskarl in Copenhagen.