WHO ARE WE?
By Malene Birger A/S is a Danish company having the following company and contact details:
By Malene Birger A/S
Danish business registration no.: 26 86 90 48
Rahbeks Allé 21
1801 Frederiksberg C
Phone: +45 33 26 96 20
By Malene Birger A/S is part of a Danish fashion group controlled by IC Group A/S, a Danish company listed on the Nasdaq OMX Nordic stock exchange in Copenhagen.
For your information, IC Group A/S operates the e-commerce platform www.bymalenebirger.com on behalf of By Malene Birger A/S.
HOW TO CONTACT US?
WHAT INFORMATION DO WE COLLECT?
We may collect the following categories of personal data about you:
- Your basic information, that is e.g. your name, address, email address, telephone number, age, other demographics and preferences.
- Information about your interaction with us, e.g. what products you buy online or in-store, payment information, returns, consumer service contacts, survey information, participation in contests or events etc.
- Information about you obtained from social networks etc., e.g. comments or behavior, that we cooperate with.
- Information about your digital activities, such as browsing history, newsletter activity and physical presence, through cookies, pixel tags and similar technologies such as beacons and WiFi access points, including IP-addresses and MAC-addresses.
We may share personal data about you within the group companies mentioned above. Please also confer with the section “How do we share your personal information” below. Further, information about you obtained via different technologies and/or from different sources can be combined, e.g. if you become a member of our loyalty program we may link existing information on your purchase history with us to your profile.
HOW DO WE USE YOUR PERSONAL INFORMATION?
The information about you may be used for the following purposes:
- Processing of orders, claims and returns
- Administration of your membership of our loyalty program, including providing you with benefits
- Provision of the various functions and services on the website
- Providing newsletters, other communications and services requested by you
- Consumer analysis and segmentation
- Marketing of goods and services
- Tailoring the content of newsletters, other communications and other media, e.g. websites and apps
- Providing customer support and communication
- Evaluating and developing our products and services
The processing of your personal data will in some cases be necessary to conclude or perform a contract with you, e.g. to complete order in our web shop. The processing may also be necessary to comply with a request from you, e.g. to send you newsletters, to provide you with information that is tailored to your interests, or to provide you with benefits as part of your membership of our loyalty program. In addition, the processing of your personal data may also be based on our legitimate interests to make us wiser about our consumers and to develop and evaluate our products and services as well as conducting statistics and analyses.
COMMUNICATIONS AND MARKETING
If you give consent, we will send you marketing communications by email and other technologies. You may always opt out of receiving such emails, e.g. via an un-subscription link in the communication, or object to the processing of your personal data for direct marketing purposes.
HOW DO WE SHARE YOUR PERSONAL INFORMATION?
As mentioned above, we may share personal data about you within the companies in our group, including with our parent company IC Group A/S.
If you are a member of our loyalty program, your personal data may also be shared with our franchisees in order to provide you with the benefits of the loyalty program as well as providing you with the best customer service in the shops.
We may share your personal data with third party providers such as credit card companies and shipping companies in order to complete your orders and carry out shipment.
For the sole purpose of supporting our business third party processors may process your information, but only to the extent necessary for us to conduct our business. We have procedures to ensure that these third party processors value your privacy.
We may also share your personal information with third parties that assist us with marketing towards you, for example social networks. We will always ensure that such third parties only use the personal information to promote our goods and services in accordance with our instructions.
WHEN DO WE DELETE YOUR PERSONAL INFORMATION?
The retention of your personal data depends on the purpose of the processing.
First of all, we will retain your personal data for as long as we are legally required to do so. For example, we are obliged to retain information relating to sales for a certain time period in order to comply with applicable bookkeeping regulation.
If no applicable legal obligations exist, we will store the personal data for the term of your membership subscription and for 24 months thereafter.
Personal data, which is not subject to a legal obligation and which is not linked to a membership subscription, will be retained for 24 months. Email addresses provided via the service “Email Bag” will be deleted when the email has been sent.
We may transfer your personal data to countries outside the EU/EEA, including group companies. When we do this, it will either be to a country that is deemed by the authorities to provide an adequate level of protection, or subject to a written data processor agreement containing obligations for the disclosing and receiving party. The agreement will be based on the "Standard Contractual Clauses" approved by the European Commission or similar.
YOUR RIGHTS AS A DATA SUBJECT
At any time you are entitled to recall any consent(s) you may have given with respect to our use of your personal data.
Furthermore, you have the right to access your personal data and to obtain information about how we process it. You may also modify the personal data if it is incorrect, and you may ask us to limit or cease the processing of your personal data or to delete it as well as object to the processing of your personal data, including processing for the purpose of direct marketing and profiling related to such direct marketing. You may also ask us to disclose the personal data in a machine readable format.
To modify your membership subscriptions or to completely opt-out of your membership and/or from receiving marketing communications, please let us know by modifying your preferences in the relevant section of the pertinent website or click on the link in all of our newsletters to opt-out of that particular service. Due to e-mail production schedules, you may still receive any e-mails that are already in production.
You may at all times object to the processing of your personal data for direct marketing purposes.
Our contact information is stated above in the “How to Contact Us” section.
You may also file a complaint with a competent data protection authority.
HOW DO WE PROTECT YOUR INFORMATION?
We care about the protection of your personal data and will apply industry standard security measures to ensure adequate protection of your data.
We are always happy to hear from you and welcome any questions, comments and concerns about privacy. Please visit our contact page or write to us at the contact information mentioned in the “How to Contact Us” section above.
If your inquiry concerns a specific group entity, please state this when you contact us.